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Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2024/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2025/Builds on students’ knowledge of the underlying theoretical principles in financial accounting, this unit focuses on reporting and disclosures of financial information through teacher directed activities. By complying with accounti
https://www.scu.edu.au/study/units/acct2002/2024/Builds on students’ knowledge of the underlying theoretical principles in financial accounting, this unit focuses on reporting and disclosures of financial information through teacher directed activities. By complying with accounti
https://www.scu.edu.au/study/units/acct2002/2025/Explores strategies used in marketing communications with an emphasis on branding. Topics cover the nature of today's modern marketing communication tools, including social media and examine their practical implementation for communication
https://www.scu.edu.au/study/units/mrkt2004/2024/Explores strategies used in marketing communications with an emphasis on branding. Topics cover the nature of today's modern marketing communication tools, including social media and examine their practical implementation for communication
https://www.scu.edu.au/study/units/mrkt2004/2025/Designed to prepare the student for a career in accounting and business, this unit examines the role, design, implementation and governance of accounting information systems for efficient and effective business management. It draws on business
https://www.scu.edu.au/study/units/isys2005/2024/Designed to prepare the student for a career in accounting and business, this unit examines the role, design, implementation and governance of accounting information systems for efficient and effective business management. It draws on business
https://www.scu.edu.au/study/units/isys2005/2025/Builds your understanding of policy, markets, value chains and networks within innovation ecosystems. Develop key skills in business development and how to add value to new and existing businesses by exploring innovation cycles and processes.
https://www.scu.edu.au/study/units/busn3010/2024/Builds your understanding of policy, markets, value chains and networks within innovation ecosystems. Develop key skills in business development and how to add value to new and existing businesses by exploring innovation cycles and processes.
https://www.scu.edu.au/study/units/busn3010/2025/