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41 - 50 of 95 search results
41 - 50 of 95 search results
Visit the handbook for course and unit information for previous study periods.
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Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing
https://www.scu.edu.au/study/units/mrkt2003/2025/Introduces students to the foundation principles and practices of accounting and finance for the hotel industry. Students focus on how financial and management information is used for planning, measurement and control.
https://www.scu.edu.au/study/units/hotl1002/2024/Introduces students to the fundamental principles and practices of marketing in a hospitality context. Students focus on the marketing mix, market segmentation, and the 7Ps in services development as the foundation of marketing strategies.
https://www.scu.edu.au/study/units/hotl1005/2025/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2024/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2025/Introduces students to the foundation principles and practices of accounting and finance for the hotel industry. Students focus on how financial and management information is used for planning, measurement and control.
https://www.scu.edu.au/study/units/hotl1002/2025/Provides the student with an introduction to the Australian criminal justice system, together with the principles and major procedural stages of Australian criminal procedure. This will include issues concerning police powers of arrest, search,
https://www.scu.edu.au/study/units/laws2008/2024/Provides the student with an introduction to the Australian criminal justice system, together with the principles and major procedural stages of Australian criminal procedure. This will include issues concerning police powers of arrest, search,
https://www.scu.edu.au/study/units/laws2008/2025/Builds your understanding of policy, markets, value chains and networks within innovation ecosystems. Develop key skills in business development and how to add value to new and existing businesses by exploring innovation cycles and processes.
https://www.scu.edu.au/study/units/busn3010/2024/Builds your understanding of policy, markets, value chains and networks within innovation ecosystems. Develop key skills in business development and how to add value to new and existing businesses by exploring innovation cycles and processes.
https://www.scu.edu.au/study/units/busn3010/2025/