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Explores strategic revenue and yield maximisation in the hotel industry through the application of revenue and big data analytics, technology enablers, and business intelligence to drive profitability.
https://www.scu.edu.au/study/units/hotl6010/2024/Engages students in an advanced professional learning experience that offers practical work in the tourism and hospitality industry. Students focus on advancing their careers within a 600 hour internship over a 6-month period by integrating
https://www.scu.edu.au/study/units/hosp3002/2024/Introduces students to the phenomena of festivals, special, and mega events. Students focus on the goals and interests of key parties including: government and regulatory agencies, sponsors, community and industry bodies, event
https://www.scu.edu.au/study/units/hotl2005/2024/Introduces students to the phenomena of festivals, special, and mega events. Students focus on the goals and interests of key parties including: government and regulatory agencies, sponsors, community and industry bodies, event
https://www.scu.edu.au/study/units/hotl2005/2025/Introduces students to the fundamental economic principles that are used to analyse and understand performance and develop strategy in the hospitality industry. Students focus on the role of risk analysis and risk mitigation in implementing
https://www.scu.edu.au/study/units/hotl3005/2024/Introduces students to the fundamental economic principles that are used to analyse and understand performance and develop strategy in the hospitality industry. Students focus on the role of risk analysis and risk mitigation in implementing
https://www.scu.edu.au/study/units/hotl3005/2025/Introduces a practical strategic management approach to developing departmental initiatives, focussing on the rooms division, including strategic positioning of rooms division, external and internal environments, making operational strategies,
https://www.scu.edu.au/study/units/hotl6009/2025/Introduces students to special interest tourism as a unique form within the more traditional forms of tourism and leisure. Students critically examine the social, commercial and regulatory drivers and their impacts on key stakeholders as both
https://www.scu.edu.au/study/units/hotl2001/2024/Introduces students to special interest tourism as a unique form within the more traditional forms of tourism and leisure. Students critically examine the social, commercial and regulatory drivers and their impacts on key stakeholders as both
https://www.scu.edu.au/study/units/hotl2001/2025/Introduces students to the cruise industry and the cruise ship as a floating integrated resort. Students focus on the interconnectedness of the various commercial activities, cultural dimensions, and staff and guest relations within the complex
https://www.scu.edu.au/study/units/tour2002/2024/