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11 - 20 of 32 search results
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Visit the handbook for course and unit information for previous study periods.
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Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing
https://www.scu.edu.au/study/units/mrkt2003/2024/Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing
https://www.scu.edu.au/study/units/mrkt2003/2025/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2024/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2025/Builds your understanding of policy, markets, value chains and networks within innovation ecosystems. Develop key skills in business development and how to add value to new and existing businesses by exploring innovation cycles and processes.
https://www.scu.edu.au/study/units/busn3010/2024/Builds your understanding of policy, markets, value chains and networks within innovation ecosystems. Develop key skills in business development and how to add value to new and existing businesses by exploring innovation cycles and processes.
https://www.scu.edu.au/study/units/busn3010/2025/In this unit we explore the crucial role of business in solving social and environmental problems whilst remaining economically viable in the long term. Innovative business models guide the creative transformation of business including the
https://www.scu.edu.au/study/units/busn3002/2024/In this unit we explore the crucial role of business in solving social and environmental problems whilst remaining economically viable in the long term. Innovative business models guide the creative transformation of business including the
https://www.scu.edu.au/study/units/busn3002/2025/Service design thinking employs a human-centred approach to understand, create and improve product and service experiences. Design research methods and tools are used to identify and investigate contemporary service problems, applying design
https://www.scu.edu.au/study/units/busn2010/2024/Service design thinking employs a human-centred approach to understand, create and improve product and service experiences. Design research methods and tools are used to identify and investigate contemporary service problems, applying design
https://www.scu.edu.au/study/units/busn2010/2025/