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Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market
https://www.scu.edu.au/study/units/mrkt1001/2024/Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market
https://www.scu.edu.au/study/units/mrkt1001/2025/Introduces students to real-world problem solving in business, management and technology contexts. Through teaching-directed activities students will first learn the skills needed for effective problem solving. Experiential methods are then
https://www.scu.edu.au/study/units/busn1006/2024/Introduces students to real-world problem solving in business, management and technology contexts. Through teaching-directed activities students will first learn the skills needed for effective problem solving. Experiential methods are then
https://www.scu.edu.au/study/units/busn1006/2025/Introduces students to the concepts of entrepreneurship, the new venture creation process, and the entrepreneurial environment. To provide students with an understanding of the entrepreneurs and their entrepreneurial behaviour, several
https://www.scu.edu.au/study/units/busn3003/2024/Introduces students to the concepts of entrepreneurship, the new venture creation process, and the entrepreneurial environment. To provide students with an understanding of the entrepreneurs and their entrepreneurial behaviour, several
https://www.scu.edu.au/study/units/busn3003/2025/This unit will provide students with the opportunity to apply the theories, concepts and skills they have acquired during their degree to a real-world situation. They will apply their knowledge to a management situation in the for-profit,
https://www.scu.edu.au/study/units/busn3007/2024/This unit will provide students with the opportunity to apply the theories, concepts and skills they have acquired during their degree to a real-world situation. They will apply their knowledge to a management situation in the for-profit,
https://www.scu.edu.au/study/units/busn3007/2025/Design digital marketing strategies using key digital tactics and techniques. Learn how to develop well-structured digital marketing plans and undertake a digital marketing campaign. Each topic explores the technologies associated with digital
https://www.scu.edu.au/study/units/mrkt2007/2024/Design digital marketing strategies using key digital tactics and techniques. Learn how to develop well-structured digital marketing plans and undertake a digital marketing campaign. Each topic explores the technologies associated with digital
https://www.scu.edu.au/study/units/mrkt2007/2025/