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Presents a set of normative procedures that can be utilised to generate a range of innovative strategic options and a basis to choose a rational program for action. Issues in strategic marketing planning will be explored in depth and at a
https://www.scu.edu.au/study/units/mrkt3001/2025/This unit introduces students to the fundamentals of financial and management accounting viewed from the perspective of the business manager. The focus is on critical evaluation of accounting information contained in financial statements and
https://www.scu.edu.au/study/units/acct5002/2024/Develops students' understanding of marketing in the digital environment. Business today is increasingly confronted with the need to participate in and manage a real-time digital environment. Marketers are expected to adopt digital mindsets and
https://www.scu.edu.au/study/units/mrkt6002/2024/Develops students' understanding of marketing in the digital environment. Business today is increasingly confronted with the need to participate in and manage a real-time digital environment. Marketers are expected to adopt digital mindsets and
https://www.scu.edu.au/study/units/mrkt6002/2025/Aims to cover all aspects of the marketing research process as an aid to improved decision making within the organisation. Topics covered include the requirements of scientific method, sources of data, data collection methods and techniques,
https://www.scu.edu.au/study/units/mrkt3002/2024/Aims to cover all aspects of the marketing research process as an aid to improved decision making within the organisation. Topics covered include the requirements of scientific method, sources of data, data collection methods and techniques,
https://www.scu.edu.au/study/units/mrkt3002/2025/Explores the role of intrapreneurship within organisations including the motivations, systems and cultures that support those roles. Students will understand the challenges faced by intrapreneurs in driving innovation within established
https://www.scu.edu.au/study/units/busn2003/2024/Explores the role of intrapreneurship within organisations including the motivations, systems and cultures that support those roles. Students will understand the challenges faced by intrapreneurs in driving innovation within established
https://www.scu.edu.au/study/units/busn2003/2025/Builds on students’ knowledge of the underlying theoretical principles in financial accounting, this unit focuses on reporting and disclosures of financial information through teacher directed activities. By complying with accounti
https://www.scu.edu.au/study/units/acct2002/2024/Builds on students’ knowledge of the underlying theoretical principles in financial accounting, this unit focuses on reporting and disclosures of financial information through teacher directed activities. By complying with accounti
https://www.scu.edu.au/study/units/acct2002/2025/