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Introduces students to the principles and practices of strategic management and its application to the hospitality industry. Students focus on identifying and analysing current and emerging threats and opportunities and, in response to this
https://www.scu.edu.au/study/units/hotl3001/2024/Introduces students to the principles and practices of strategic management and its application to the hospitality industry. Students focus on identifying and analysing current and emerging threats and opportunities and, in response to this
https://www.scu.edu.au/study/units/hotl3001/2025/Introduces students to the fundamental principles and practices of marketing in a hospitality context. Students focus on the marketing mix, market segmentation, and the 7Ps in services development as the foundation of marketing strategies.
https://www.scu.edu.au/study/units/hotl1005/2024/Introduces students to the Australian legal system and key areas of law that affect commercial operations in the hospitality sector. Students also focus on management principles and practices in a hospitality management context by introducing
https://www.scu.edu.au/study/units/hotl2009/2024/Introduces students to the Australian legal system and key areas of law that affect commercial operations in the hospitality sector. Students also focus on management principles and practices in a hospitality management context by introducing
https://www.scu.edu.au/study/units/hotl2009/2025/Introduces students to the foundation principles and practices of accounting and finance for the hotel industry. Students focus on how financial and management information is used for planning, measurement and control.
https://www.scu.edu.au/study/units/hotl1002/2024/Introduces students to the sales and promotion elements of the marketing system in tourism and hospitality. Student focus on the development of sales and promotional activities and collateral with a particular emphasis on digital marketing,
https://www.scu.edu.au/study/units/hotl2006/2024/Introduces students to the sales and promotion elements of the marketing system in tourism and hospitality. Student focus on the development of sales and promotional activities and collateral with a particular emphasis on digital marketing,
https://www.scu.edu.au/study/units/hotl2006/2025/Introduces students to the fundamental principles and practices of marketing in a hospitality context. Students focus on the marketing mix, market segmentation, and the 7Ps in services development as the foundation of marketing strategies.
https://www.scu.edu.au/study/units/hotl1005/2025/Introduces students to the convention, events, meetings and exhibition, festivals and special events industry. Students focus on the motives, stakeholders, resources and processes involved in staging these events and their commercial, social
https://www.scu.edu.au/study/units/hotl2012/2024/