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Design digital marketing strategies using key digital tactics and techniques. Learn how to develop well-structured digital marketing plans and undertake a digital marketing campaign. Each topic explores the technologies associated with digital
https://www.scu.edu.au/study/units/mrkt2007/2024/Design digital marketing strategies using key digital tactics and techniques. Learn how to develop well-structured digital marketing plans and undertake a digital marketing campaign. Each topic explores the technologies associated with digital
https://www.scu.edu.au/study/units/mrkt2007/2025/Introduces students to digital innovation, the entrepreneurial environment and way of thinking, and the process of innovation. Students gain insight into diverse social, economic, institutional and political factors affecting future software
https://www.scu.edu.au/study/units/isys6008/2024/Introduces students to digital innovation, the entrepreneurial environment and way of thinking, and the process of innovation. Students gain insight into diverse social, economic, institutional and political factors affecting future software
https://www.scu.edu.au/study/units/isys6008/2025/Focuses on aspects of microeconomics and macroeconomics of most relevance to managers. The main themes are the market system and what it can accomplish; limitations and failures of markets; government policies and other factors in the
https://www.scu.edu.au/study/units/econ5003/2024/Focuses on aspects of microeconomics and macroeconomics of most relevance to managers. The main themes are the market system and what it can accomplish; limitations and failures of markets; government policies and other factors in the
https://www.scu.edu.au/study/units/econ5003/2025/Examines the key principles of strategic management, with particular focus on the strategy process and its individual components - analysis, choice, action and evaluation. This unit makes use of the case analysis method so that students can apply
https://www.scu.edu.au/study/units/busn6005/2024/Examines the key principles of strategic management, with particular focus on the strategy process and its individual components - analysis, choice, action and evaluation. This unit makes use of the case analysis method so that students can apply
https://www.scu.edu.au/study/units/busn6005/2025/Introduces the Smart Liveable City concept. Participants are presented with real life case studies and will explore how their home cities can transition into the future. This unit is delivered by experts in the field with both academic and
https://www.scu.edu.au/study/units/plan5001/2024/Introduces the Smart Liveable City concept. Participants are presented with real life case studies and will explore how their home cities can transition into the future. This unit is delivered by experts in the field with both academic and
https://www.scu.edu.au/study/units/plan5001/2025/