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Examines major conceptual frameworks and applications that support the identification, creation, development and retention of the contemporary hotel customer. Students examine traditional versus contemporary marketing methods, customer
https://www.scu.edu.au/study/units/hotl6002/2025/Introduces students to the principles and practices of effective business communication, especially as they apply to the hospitality industry. Students focus on both written and oral communications with a variety of audiences for both formal
https://www.scu.edu.au/study/units/hotl1006/2024/Introduces students to the convention, events, meetings and exhibition, festivals and special events industry. Students focus on the motives, stakeholders, resources and processes involved in staging these events and their commercial, social
https://www.scu.edu.au/study/units/hotl2012/2025/Introduces students to the principles and practices of “action research” as an informed and structured process of enquiry, analysis, synthesis, communication and implementation within the hospitality industry. Student focus on the mechanics
https://www.scu.edu.au/study/units/hotl3003/2024/Introduces students to the principles and practices of “action research” as an informed and structured process of enquiry, analysis, synthesis, communication and implementation within the hospitality industry. Student focus on the mechanics
https://www.scu.edu.au/study/units/hotl3003/2025/Examines contemporary issues facing talent and culture management within hospitality. In the context of the hotel industry, students will explore elements including talent and culture strategy, end-to-end workforce planning, talent acquisition
https://www.scu.edu.au/study/units/hotl6003/2024/Evaluates the models and frameworks for innovation and entrepreneurial thinking, including business models, design processes, intra- and entrepreneurship and associated theoretical paradigms. Students will explore idea generation, creative design
https://www.scu.edu.au/study/units/hotl6007/2025/Introduces students to the dynamic and challenging area of food and beverage operations. Students focus on the key operational activities and regulatory obligations of a food and beverage operation and how they impact the guest experience.
https://www.scu.edu.au/study/units/hosp1003/2024/Introduces students to the dynamic and challenging area of food and beverage operations. Students focus on the key operational activities and regulatory obligations of a food and beverage operation and how they impact the guest experience.
https://www.scu.edu.au/study/units/hosp1003/2025/Introduces students to the principles and practices of effective business communication, especially as they apply to the hospitality industry. Students focus on both written and oral communications with a variety of audiences for both formal
https://www.scu.edu.au/study/units/hotl1006/2025/