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Visit the handbook for course and unit information for previous study periods.
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Provides a student with knowledge of how consumers make decisions including what is consumed, how this effects our self and social identity, and what this means for marketing practitioners, public policy makers and consumers themselves. Decision
https://www.scu.edu.au/study/units/mrkt2001/2024/Provides a student with knowledge of how consumers make decisions including what is consumed, how this effects our self and social identity, and what this means for marketing practitioners, public policy makers and consumers themselves. Decision
https://www.scu.edu.au/study/units/mrkt2001/2025/Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing
https://www.scu.edu.au/study/units/mrkt2003/2024/Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing
https://www.scu.edu.au/study/units/mrkt2003/2025/Explores strategies used in marketing communications with an emphasis on branding. Topics cover the nature of today's modern marketing communication tools, including social media and examine their practical implementation for communication
https://www.scu.edu.au/study/units/mrkt2004/2024/Explores strategies used in marketing communications with an emphasis on branding. Topics cover the nature of today's modern marketing communication tools, including social media and examine their practical implementation for communication
https://www.scu.edu.au/study/units/mrkt2004/2025/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2024/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2025/Focuses on developing User Experience (UX) enabling students to design and develop interactive web-based applications. This unit provides students with the knowledge and skills to analyse different types of interactivity, apply UX design
https://www.scu.edu.au/study/units/prog2001/2024/Focuses on developing User Experience (UX) enabling students to design and develop interactive web-based applications. This unit provides students with the knowledge and skills to analyse different types of interactivity, apply UX design
https://www.scu.edu.au/study/units/prog2001/2025/