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Examines major conceptual frameworks and applications that support the identification, creation, development and retention of the contemporary hotel customer. Students examine traditional versus contemporary marketing methods, customer
https://www.scu.edu.au/study/units/hotl6002/2024/Challenges students to reimagine the diversity of disruptive agencies, including cultural, political, social and technological structures that exist within hospitality contexts. Students will explore the changing supply and nuanced demand options
https://www.scu.edu.au/study/units/hotl6004/2024/Demonstrate the knowledge and skills needed to apply research for real-life industry/business problems and solutions that support business decision making and outcomes. Students utilise knowledge gained from earlier units to prepare and present a
https://www.scu.edu.au/study/units/hotl6013/2025/Examines the socio-cultural, economic and global drivers of operational effectiveness across contemporary hotel structures. An exploration of tourist, guest and customer requirements will enable students to adapt to the complex dynamics of
https://www.scu.edu.au/study/units/hotl5001/2024/Introduces students to the contemporary theories and practices which underpin the modern tourism system. Students focus on tourism as both a social, cultural and economic phenomena which draws upon a wide range of academic disciplines and
https://www.scu.edu.au/study/units/tour1001/2025/Assists students to reflect, at a higher level, on the relationship between their academic studies and the workplace environment, by providing a minimum 300 hours of practical workplace experience over a further 10 week period following
https://www.scu.edu.au/study/units/hotl6012/2024/Assists students to reflect, at a higher level, on the relationship between their academic studies and the workplace environment, by providing a minimum 300 hours of practical workplace experience over a further 10 week period following
https://www.scu.edu.au/study/units/hotl6012/2025/Demonstrate the knowledge and skills needed to apply research for real-life industry/business problems and solutions that support business decision making and outcomes. Students utilise knowledge gained from earlier units to prepare and present a
https://www.scu.edu.au/study/units/hotl6013/2024/Builds on students' existing English language abilities in reading, writing, speaking and listening to develop advanced language skills appropriate for postgraduate study (i.e at IELTS 6.5/CEFR B2+ and above). Students will engage in a range of
https://www.scu.edu.au/study/units/comm5001/2024/Builds on students' existing English language abilities in reading, writing, speaking and listening to develop advanced language skills appropriate for postgraduate study (i.e at IELTS 6.5/CEFR B2+ and above). Students will engage in a range of
https://www.scu.edu.au/study/units/comm5001/2025/