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Examines major conceptual frameworks and applications that support the identification, creation, development and retention of the contemporary hotel customer. Students examine traditional versus contemporary marketing methods, customer
https://www.scu.edu.au/study/units/hotl6002/2024/Challenges students to reimagine the diversity of disruptive agencies, including cultural, political, social and technological structures that exist within hospitality contexts. Students will explore the changing supply and nuanced demand options
https://www.scu.edu.au/study/units/hotl6004/2024/Examines the socio-cultural, economic and global drivers of operational effectiveness across contemporary hotel structures. An exploration of tourist, guest and customer requirements will enable students to adapt to the complex dynamics of
https://www.scu.edu.au/study/units/hotl5001/2024/Identify and critical review data sources relevant to the research plan outlined in Applied Hotel Research Part A. In this unit, students will analyse data and generate realistic solutions to the research problem. Students will present their
https://www.scu.edu.au/study/units/hotl6014/2024/Provides a comprehensive understanding of the multi-dimensional characteristics, influences, challenges, and obstacles facing a contemporary global hotel leader. Students will develop leadership knowledge, which includes perspectives and theories
https://www.scu.edu.au/study/units/hotl5002/2024/Explores the functions of the major operational departments and the challenges managers face to provide sustainable quality service within a highly competitive industry. Students will develop advanced managerial skills and knowledge applicable to
https://www.scu.edu.au/study/units/hotl5003/2024/Introduces students to the principles and practices of human resources management in the hospitality industry. Students focus on the nature of work in hospitality and how that shapes the diverse pool of potential employees for the industry and
https://www.scu.edu.au/study/units/hotl3004/2024/Introduces students to the principles and practices of human resources management in the hospitality industry. Students focus on the nature of work in hospitality and how that shapes the diverse pool of potential employees for the industry and
https://www.scu.edu.au/study/units/hotl3004/2025/Demonstrate the knowledge and skills needed to apply research for real-life industry/business problems and solutions that support business decision making and outcomes. Students utilise knowledge gained from earlier units to prepare and present a
https://www.scu.edu.au/study/units/hotl6013/2024/Engages students in authentic experiences of professional service and workplace practice within hospitality industries. PHE integrates academic and practical learning through students working continuously in one organisation for a 6-month
https://www.scu.edu.au/study/units/hosp3003/2025/