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Introduces students to the contemporary theories and practices which underpin the modern tourism system. Students focus on tourism as both a social, cultural and economic phenomena which draws upon a wide range of academic disciplines and
https://www.scu.edu.au/study/units/tour1001/2024/Evaluates the models and frameworks for innovation and entrepreneurial thinking, including business models, design processes, intra- and entrepreneurship and associated theoretical paradigms. Students will explore idea generation, creative design
https://www.scu.edu.au/study/units/hotl6007/2024/Examines the concept of sustainability from environmental , economic, social- cultural and historical perspectives. Students are introduced to sustainability issues facing the Tourism and Hospitality industries and strategic sol
https://www.scu.edu.au/study/units/hotl5004/2024/Examines major conceptual frameworks and applications that support the identification, creation, development and retention of the contemporary hotel customer. Students examine traditional versus contemporary marketing methods, customer
https://www.scu.edu.au/study/units/hotl6002/2024/Challenges students to reimagine the diversity of disruptive agencies, including cultural, political, social and technological structures that exist within hospitality contexts. Students will explore the changing supply and nuanced demand options
https://www.scu.edu.au/study/units/hotl6004/2024/Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market
https://www.scu.edu.au/study/units/mrkt1001/2024/Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market
https://www.scu.edu.au/study/units/mrkt1001/2025/Introduces students to the concepts of entrepreneurship, the new venture creation process, and the entrepreneurial environment. To provide students with an understanding of the entrepreneurs and their entrepreneurial behaviour, several
https://www.scu.edu.au/study/units/busn3003/2024/Introduces students to the concepts of entrepreneurship, the new venture creation process, and the entrepreneurial environment. To provide students with an understanding of the entrepreneurs and their entrepreneurial behaviour, several
https://www.scu.edu.au/study/units/busn3003/2025/Examines the socio-cultural, economic and global drivers of operational effectiveness across contemporary hotel structures. An exploration of tourist, guest and customer requirements will enable students to adapt to the complex dynamics of
https://www.scu.edu.au/study/units/hotl5001/2024/