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Develops students' understanding of marketing in the digital environment. Business today is increasingly confronted with the need to participate in and manage a real-time digital environment. Marketers are expected to adopt digital mindsets and
https://www.scu.edu.au/study/units/mrkt6002/2024/Develops students' understanding of marketing in the digital environment. Business today is increasingly confronted with the need to participate in and manage a real-time digital environment. Marketers are expected to adopt digital mindsets and
https://www.scu.edu.au/study/units/mrkt6002/2025/Provides an overview of the twenty-first century’s global business environment, and the challenges international business managers confront on a daily basis. It also informs how to assess business opportunities around the globe, take effective
https://www.scu.edu.au/study/units/busn6001/2024/Provides an overview of the twenty-first century’s global business environment, and the challenges international business managers confront on a daily basis. It also informs how to assess business opportunities around the globe, take effective
https://www.scu.edu.au/study/units/busn6001/2025/Provides an introduction to the IT industry and interactive exposure to personal computers, hardware, and operating systems. Students participate in hands-on activities and virtual lab-based learning to become familiar with various hardware and
https://www.scu.edu.au/study/units/comp1002/2024/Provides an introduction to the IT industry and interactive exposure to personal computers, hardware, and operating systems. Students participate in hands-on activities and virtual lab-based learning to become familiar with various hardware and
https://www.scu.edu.au/study/units/comp1002/2025/Studies the techniques, tools and methods of systems analysis in a business environment. Aims to assist students to develop analytical skills in information requirements analysis, problem identification, feasibility assessment, data modelling,
https://www.scu.edu.au/study/units/isys1005/2024/Studies the techniques, tools and methods of systems analysis in a business environment. Aims to assist students to develop analytical skills in information requirements analysis, problem identification, feasibility assessment, data modelling,
https://www.scu.edu.au/study/units/isys1005/2025/Explores the role of intrapreneurship within organisations including the motivations, systems and cultures that support those roles. Students will understand the challenges faced by intrapreneurs in driving innovation within established
https://www.scu.edu.au/study/units/busn2003/2024/Explores the role of intrapreneurship within organisations including the motivations, systems and cultures that support those roles. Students will understand the challenges faced by intrapreneurs in driving innovation within established
https://www.scu.edu.au/study/units/busn2003/2025/