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Challenges students to reimagine the diversity of disruptive agencies, including cultural, political, social and technological structures that exist within hospitality contexts. Students will explore the changing supply and nuanced demand options
https://www.scu.edu.au/study/units/hotl6004/2024/Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market
https://www.scu.edu.au/study/units/mrkt1001/2024/Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market
https://www.scu.edu.au/study/units/mrkt1001/2025/Introduces students to the concepts of entrepreneurship, the new venture creation process, and the entrepreneurial environment. To provide students with an understanding of the entrepreneurs and their entrepreneurial behaviour, several
https://www.scu.edu.au/study/units/busn3003/2024/Introduces students to the concepts of entrepreneurship, the new venture creation process, and the entrepreneurial environment. To provide students with an understanding of the entrepreneurs and their entrepreneurial behaviour, several
https://www.scu.edu.au/study/units/busn3003/2025/Examines the socio-cultural, economic and global drivers of operational effectiveness across contemporary hotel structures. An exploration of tourist, guest and customer requirements will enable students to adapt to the complex dynamics of
https://www.scu.edu.au/study/units/hotl5001/2024/Identify and critical review data sources relevant to the research plan outlined in Applied Hotel Research Part A. In this unit, students will analyse data and generate realistic solutions to the research problem. Students will present their
https://www.scu.edu.au/study/units/hotl6014/2024/Students are introduced to the Australian legal system. Students also gain an understanding of several key areas of law relating to business and commerce including tort law (negligence and misrepresentation) and business structures. Because
https://www.scu.edu.au/study/units/legl1003/2024/Students are introduced to the Australian legal system. Students also gain an understanding of several key areas of law relating to business and commerce including tort law (negligence and misrepresentation) and business structures. Because
https://www.scu.edu.au/study/units/legl1003/2025/Provides a comprehensive understanding of the multi-dimensional characteristics, influences, challenges, and obstacles facing a contemporary global hotel leader. Students will develop leadership knowledge, which includes perspectives and theories
https://www.scu.edu.au/study/units/hotl5002/2024/