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Develops students' understanding of marketing in the digital environment. Business today is increasingly confronted with the need to participate in and manage a real-time digital environment. Marketers are expected to adopt digital mindsets and
https://www.scu.edu.au/study/units/mrkt6002/2024/Develops students' understanding of marketing in the digital environment. Business today is increasingly confronted with the need to participate in and manage a real-time digital environment. Marketers are expected to adopt digital mindsets and
https://www.scu.edu.au/study/units/mrkt6002/2025/Provides an overview of the twenty-first century’s global business environment, and the challenges international business managers confront on a daily basis. It also informs how to assess business opportunities around the globe, take effective
https://www.scu.edu.au/study/units/busn6001/2024/Provides an overview of the twenty-first century’s global business environment, and the challenges international business managers confront on a daily basis. It also informs how to assess business opportunities around the globe, take effective
https://www.scu.edu.au/study/units/busn6001/2025/Explores the role of intrapreneurship within organisations including the motivations, systems and cultures that support those roles. Students will understand the challenges faced by intrapreneurs in driving innovation within established
https://www.scu.edu.au/study/units/busn2003/2024/Explores the role of intrapreneurship within organisations including the motivations, systems and cultures that support those roles. Students will understand the challenges faced by intrapreneurs in driving innovation within established
https://www.scu.edu.au/study/units/busn2003/2025/Provides a student with knowledge of how consumers make decisions including what is consumed, how this effects our self and social identity, and what this means for marketing practitioners, public policy makers and consumers themselves. Decision
https://www.scu.edu.au/study/units/mrkt2001/2024/Provides a student with knowledge of how consumers make decisions including what is consumed, how this effects our self and social identity, and what this means for marketing practitioners, public policy makers and consumers themselves. Decision
https://www.scu.edu.au/study/units/mrkt2001/2025/Increases students' financial literacy in order to understand and model the financial implications of business decisions, and to communicate effectively with a range of stakeholders including financial professionals and investors. Students will
https://www.scu.edu.au/study/units/busn3009/2024/Increases students' financial literacy in order to understand and model the financial implications of business decisions, and to communicate effectively with a range of stakeholders including financial professionals and investors. Students will
https://www.scu.edu.au/study/units/busn3009/2025/