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Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing
https://www.scu.edu.au/study/units/mrkt2003/2024/Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing
https://www.scu.edu.au/study/units/mrkt2003/2025/Increases students' financial literacy in order to understand and model the financial implications of business decisions, and to communicate effectively with a range of stakeholders including financial professionals and investors. Students will
https://www.scu.edu.au/study/units/busn3009/2024/Increases students' financial literacy in order to understand and model the financial implications of business decisions, and to communicate effectively with a range of stakeholders including financial professionals and investors. Students will
https://www.scu.edu.au/study/units/busn3009/2025/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2024/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2025/Builds on students’ knowledge of the underlying theoretical principles in financial accounting, this unit focuses on reporting and disclosures of financial information through teacher directed activities. By complying with accounti
https://www.scu.edu.au/study/units/acct2002/2024/Builds on students’ knowledge of the underlying theoretical principles in financial accounting, this unit focuses on reporting and disclosures of financial information through teacher directed activities. By complying with accounti
https://www.scu.edu.au/study/units/acct2002/2025/Explores strategies used in marketing communications with an emphasis on branding. Topics cover the nature of today's modern marketing communication tools, including social media and examine their practical implementation for communication
https://www.scu.edu.au/study/units/mrkt2004/2024/Explores strategies used in marketing communications with an emphasis on branding. Topics cover the nature of today's modern marketing communication tools, including social media and examine their practical implementation for communication
https://www.scu.edu.au/study/units/mrkt2004/2025/