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Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market
https://www.scu.edu.au/study/units/mrkt1001/2025/Introduces students to the concepts of entrepreneurship, the new venture creation process, and the entrepreneurial environment. To provide students with an understanding of the entrepreneurs and their entrepreneurial behaviour, several
https://www.scu.edu.au/study/units/busn3003/2024/Introduces students to the concepts of entrepreneurship, the new venture creation process, and the entrepreneurial environment. To provide students with an understanding of the entrepreneurs and their entrepreneurial behaviour, several
https://www.scu.edu.au/study/units/busn3003/2025/Students are introduced to the Australian legal system. Students also gain an understanding of several key areas of law relating to business and commerce including tort law (negligence and misrepresentation) and business structures. Because
https://www.scu.edu.au/study/units/legl1003/2024/Students are introduced to the Australian legal system. Students also gain an understanding of several key areas of law relating to business and commerce including tort law (negligence and misrepresentation) and business structures. Because
https://www.scu.edu.au/study/units/legl1003/2025/Introduces students to the contemporary theories and practices which underpin the modern tourism system. Students focus on tourism as both a social, cultural and economic phenomena which draws upon a wide range of academic disciplines and
https://www.scu.edu.au/study/units/tour1001/2025/Covers concepts, principles and tools of business finance and business financial management. It develops students’ knowledge and skills in analysing, evaluating and making business decisions related to capital investment appraisal, financing
https://www.scu.edu.au/study/units/acct2007/2024/Covers concepts, principles and tools of business finance and business financial management. It develops students’ knowledge and skills in analysing, evaluating and making business decisions related to capital investment appraisal, financing
https://www.scu.edu.au/study/units/acct2007/2025/Builds on students' existing English language abilities in reading, writing, speaking and listening to develop advanced language skills appropriate for postgraduate study (i.e at IELTS 6.5/CEFR B2+ and above). Students will engage in a range of
https://www.scu.edu.au/study/units/comm5001/2024/Builds on students' existing English language abilities in reading, writing, speaking and listening to develop advanced language skills appropriate for postgraduate study (i.e at IELTS 6.5/CEFR B2+ and above). Students will engage in a range of
https://www.scu.edu.au/study/units/comm5001/2025/