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Introduces students to the sales and promotion elements of the marketing system in tourism and hospitality. Student focus on the development of sales and promotional activities and collateral with a particular emphasis on digital marketing,
https://www.scu.edu.au/study/units/hotl2006/2024/Introduces students to the sales and promotion elements of the marketing system in tourism and hospitality. Student focus on the development of sales and promotional activities and collateral with a particular emphasis on digital marketing,
https://www.scu.edu.au/study/units/hotl2006/2025/Provides an understanding of the nature of the different types of events, their life cycles and a practical approach to designing, planning and organising events. Students will gain experience in creating, executing and reviewing a special event
https://www.scu.edu.au/study/units/hotl5005/2024/Provides a comprehensive understanding of the various emerging contemporary trends and issues that are reshaping the hospitality sector. The unit equips students with skills to apply theory and concepts to identify, analyse and provide innovative
https://www.scu.edu.au/study/units/hotl5006/2024/Provides a comprehensive understanding of the various emerging contemporary trends and issues that are reshaping the hospitality sector. The unit equips students with skills to apply theory and concepts to identify, analyse and provide innovative
https://www.scu.edu.au/study/units/hotl5006/2025/Introduces students to the fundamental principles and practices of marketing in a hospitality context. Students focus on the marketing mix, market segmentation, and the 7Ps in services development as the foundation of marketing strategies.
https://www.scu.edu.au/study/units/hotl1005/2025/Introduces students to the convention, events, meetings and exhibition, festivals and special events industry. Students focus on the motives, stakeholders, resources and processes involved in staging these events and their commercial, social
https://www.scu.edu.au/study/units/hotl2012/2024/Introduces students to digital information and operating technologies in the hospitality industry. Students focus on how information and technology systems inform strategy, facilitate performance reporting and analysis, and drive operating
https://www.scu.edu.au/study/units/hotl3006/2025/Examines the concept of sustainability from environmental , economic, social- cultural and historical perspectives. Students are introduced to sustainability issues facing the Tourism and Hospitality industries and strategic sol
https://www.scu.edu.au/study/units/hotl5004/2025/Allows a future hotel leader to develop a property operations toolkit. This unit introduces concepts and practices for full lifecycle operations management. Students will develop knowledge of property operations strategies together with risk
https://www.scu.edu.au/study/units/hotl6006/2025/