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Evaluates the models and frameworks for innovation and entrepreneurial thinking, including business models, design processes, intra- and entrepreneurship and associated theoretical paradigms. Students will explore idea generation, creative design
https://www.scu.edu.au/study/units/hotl6007/2024/Examines the concept of sustainability from environmental , economic, social- cultural and historical perspectives. Students are introduced to sustainability issues facing the Tourism and Hospitality industries and strategic sol
https://www.scu.edu.au/study/units/hotl5004/2024/Examines major conceptual frameworks and applications that support the identification, creation, development and retention of the contemporary hotel customer. Students examine traditional versus contemporary marketing methods, customer
https://www.scu.edu.au/study/units/hotl6002/2024/Challenges students to reimagine the diversity of disruptive agencies, including cultural, political, social and technological structures that exist within hospitality contexts. Students will explore the changing supply and nuanced demand options
https://www.scu.edu.au/study/units/hotl6004/2024/Demonstrate the knowledge and skills needed to apply research for real-life industry/business problems and solutions that support business decision making and outcomes. Students utilise knowledge gained from earlier units to prepare and present a
https://www.scu.edu.au/study/units/hotl6013/2025/Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market
https://www.scu.edu.au/study/units/mrkt1001/2024/Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market
https://www.scu.edu.au/study/units/mrkt1001/2025/Examines the socio-cultural, economic and global drivers of operational effectiveness across contemporary hotel structures. An exploration of tourist, guest and customer requirements will enable students to adapt to the complex dynamics of
https://www.scu.edu.au/study/units/hotl5001/2024/Students are introduced to the Australian legal system. Students also gain an understanding of several key areas of law relating to business and commerce including tort law (negligence and misrepresentation) and business structures. Because
https://www.scu.edu.au/study/units/legl1003/2024/Students are introduced to the Australian legal system. Students also gain an understanding of several key areas of law relating to business and commerce including tort law (negligence and misrepresentation) and business structures. Because
https://www.scu.edu.au/study/units/legl1003/2025/