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41 - 50 of 118 search results
41 - 50 of 118 search results
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Develops students' understanding of marketing in the digital environment. Business today is increasingly confronted with the need to participate in and manage a real-time digital environment. Marketers are expected to adopt digital mindsets and
https://www.scu.edu.au/study/units/mrkt6002/2025/Challenges students to engage in engineering management for a wide range of social, environmental and economic aspects of a sustainable future. Decision-making strategies for shaping sustainability outcomes from infrastructure and engineering
https://www.scu.edu.au/study/units/engn6002/2025/Introduces students to the concepts of "customer focus" and "service and experience design". Students focus on systems and teamwork to ensure that guest needs are addressed quickly and efficiently.
https://www.scu.edu.au/study/units/hotl1001/2024/Introduces a practical strategic management approach to developing departmental initiatives, focussing on the rooms division, including strategic positioning of rooms division, external and internal environments, making operational strategies,
https://www.scu.edu.au/study/units/hotl6009/2024/Introduces students to the principles and practices of managing organisations in the hospitality industry. Students focus on: traditional management functions, contemporary management challenges, and principles and practices for managing
https://www.scu.edu.au/study/units/hotl1003/2024/Introduces students to the concepts of "customer focus" and "service and experience design". Students focus on systems and teamwork to ensure that guest needs are addressed quickly and efficiently.
https://www.scu.edu.au/study/units/hotl1001/2025/Studies the techniques, tools and methods of systems analysis in a business environment. Aims to assist students to develop analytical skills in information requirements analysis, problem identification, feasibility assessment, data modelling,
https://www.scu.edu.au/study/units/isys1005/2024/Studies the techniques, tools and methods of systems analysis in a business environment. Aims to assist students to develop analytical skills in information requirements analysis, problem identification, feasibility assessment, data modelling,
https://www.scu.edu.au/study/units/isys1005/2025/Aims to cover all aspects of the marketing research process as an aid to improved decision making within the organisation. Topics covered include the requirements of scientific method, sources of data, data collection methods and techniques,
https://www.scu.edu.au/study/units/mrkt3002/2024/Aims to cover all aspects of the marketing research process as an aid to improved decision making within the organisation. Topics covered include the requirements of scientific method, sources of data, data collection methods and techniques,
https://www.scu.edu.au/study/units/mrkt3002/2025/