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Examines major conceptual frameworks and applications that support the identification, creation, development and retention of the contemporary hotel customer. Students examine traditional versus contemporary marketing methods, customer
https://www.scu.edu.au/study/units/hotl6002/2025/Evaluates the models and frameworks for innovation and entrepreneurial thinking, including business models, design processes, intra- and entrepreneurship and associated theoretical paradigms. Students will explore idea generation, creative design
https://www.scu.edu.au/study/units/hotl6007/2025/Provides a comprehensive understanding of the multi-dimensional characteristics, influences, challenges, and obstacles facing a contemporary global hotel leader. Students will develop leadership knowledge, which includes perspectives and theories
https://www.scu.edu.au/study/units/hotl5002/2025/Explores the functions of the major operational departments and the challenges managers face to provide sustainable quality service within a highly competitive industry. Students will develop advanced managerial skills and knowledge applicable to
https://www.scu.edu.au/study/units/hotl5003/2025/Identify and critical review data sources relevant to the research plan outlined in Applied Hotel Research Part A. In this unit, students will analyse data and generate realistic solutions to the research problem. Students will present their
https://www.scu.edu.au/study/units/hotl6014/2025/Demonstrate the knowledge and skills needed to apply research for real-life industry/business problems and solutions that support business decision making and outcomes. Students utilise knowledge gained from earlier units to prepare and present a
https://www.scu.edu.au/study/units/hotl6013/2025/Assists students to reflect, at a higher level, on the relationship between their academic studies and the workplace environment, by providing a minimum 300 hours of practical workplace experience over a further 10 week period following
https://www.scu.edu.au/study/units/hotl6012/2024/Assists students to reflect, at a higher level, on the relationship between their academic studies and the workplace environment, by providing a minimum 300 hours of practical workplace experience over a further 10 week period following
https://www.scu.edu.au/study/units/hotl6012/2025/Builds on students' existing English language abilities in reading, writing, speaking and listening to develop advanced language skills appropriate for postgraduate study (i.e at IELTS 6.5/CEFR B2+ and above). Students will engage in a range of
https://www.scu.edu.au/study/units/comm5001/2024/Builds on students' existing English language abilities in reading, writing, speaking and listening to develop advanced language skills appropriate for postgraduate study (i.e at IELTS 6.5/CEFR B2+ and above). Students will engage in a range of
https://www.scu.edu.au/study/units/comm5001/2025/