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Examines major conceptual frameworks and applications that support the identification, creation, development and retention of the contemporary hotel customer. Students examine traditional versus contemporary marketing methods, customer
https://www.scu.edu.au/study/units/hotl6002/2024/Challenges students to reimagine the diversity of disruptive agencies, including cultural, political, social and technological structures that exist within hospitality contexts. Students will explore the changing supply and nuanced demand options
https://www.scu.edu.au/study/units/hotl6004/2024/Examines the socio-cultural, economic and global drivers of operational effectiveness across contemporary hotel structures. An exploration of tourist, guest and customer requirements will enable students to adapt to the complex dynamics of
https://www.scu.edu.au/study/units/hotl5001/2024/Identify and critical review data sources relevant to the research plan outlined in Applied Hotel Research Part A. In this unit, students will analyse data and generate realistic solutions to the research problem. Students will present their
https://www.scu.edu.au/study/units/hotl6014/2024/Provides a comprehensive understanding of the multi-dimensional characteristics, influences, challenges, and obstacles facing a contemporary global hotel leader. Students will develop leadership knowledge, which includes perspectives and theories
https://www.scu.edu.au/study/units/hotl5002/2024/Explores the functions of the major operational departments and the challenges managers face to provide sustainable quality service within a highly competitive industry. Students will develop advanced managerial skills and knowledge applicable to
https://www.scu.edu.au/study/units/hotl5003/2024/Demonstrate the knowledge and skills needed to apply research for real-life industry/business problems and solutions that support business decision making and outcomes. Students utilise knowledge gained from earlier units to prepare and present a
https://www.scu.edu.au/study/units/hotl6013/2024/Examines local and ocean climate systems and the way humans are altering the global climate, the impact that this may have on individual organisms and ecosystems, and the capacity for organisms to acclimatise or adapt to these changes.
https://www.scu.edu.au/study/units/mrne5001/2024/Provides knowledge to address global Sustainable Development Goals and contribute to maintaining the performance of fisheries and conserving marine biodiversity. A range of key issues, regulatory measures and assessment models of commercial and
https://www.scu.edu.au/study/units/mrne5009/2024/