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11 - 20 of 1,472 search results
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Introduces students to the fundamental principles and practices of marketing in a hospitality context. Students focus on the marketing mix, market segmentation, and the 7Ps in services development as the foundation of marketing strategies.
https://www.scu.edu.au/study/units/hotl1005/2024/Introduces students to the fundamental principles and practices of marketing in a hospitality context. Students focus on the marketing mix, market segmentation, and the 7Ps in services development as the foundation of marketing strategies.
https://www.scu.edu.au/study/units/hotl1005/2025/Introduces students to the convention, events, meetings and exhibition, festivals and special events industry. Students focus on the motives, stakeholders, resources and processes involved in staging these events and their commercial, social
https://www.scu.edu.au/study/units/hotl2012/2024/Introduces students to digital information and operating technologies in the hospitality industry. Students focus on how information and technology systems inform strategy, facilitate performance reporting and analysis, and drive operating
https://www.scu.edu.au/study/units/hotl3006/2024/Introduces students to digital information and operating technologies in the hospitality industry. Students focus on how information and technology systems inform strategy, facilitate performance reporting and analysis, and drive operating
https://www.scu.edu.au/study/units/hotl3006/2025/Provides an understanding of the nature of the different types of events, their life cycles and a practical approach to designing, planning and organising events. Students will gain experience in creating, executing and reviewing a special event
https://www.scu.edu.au/study/units/hotl5005/2024/Equips students with the skills and capacity to manage and inform their own professional identity in contemporary business careers. Students will explore techniques, tools and processes that will provide the background and context for career
https://www.scu.edu.au/study/units/hotl5007/2024/Introduces a practical strategic management approach to developing departmental initiatives, focussing on the rooms division, including strategic positioning of rooms division, external and internal environments, making operational strategies,
https://www.scu.edu.au/study/units/hotl6009/2024/Introduces students to the field of Lifestyle Medicine, and the foundations of the discipline.
https://www.scu.edu.au/study/units/hlth5006/2025/Introduces students to the principles and practices of personal branding, career management, and building a professional presence in the hospitality industry. Students focus on using knowledge of the industry, professional communication skills
https://www.scu.edu.au/study/units/hosp1001/2024/