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21 - 30 of 92 search results
21 - 30 of 92 search results
Visit the handbook for course and unit information for previous study periods.
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Equips students with the skills and capacity to manage and inform their own professional identity in contemporary business careers. Students will explore techniques, tools and processes that will provide the background and context for career
https://www.scu.edu.au/study/units/hotl5007/2024/Introduces students to the fundamental principles and practices of marketing in a hospitality context. Students focus on the marketing mix, market segmentation, and the 7Ps in services development as the foundation of marketing strategies.
https://www.scu.edu.au/study/units/hotl1005/2024/Introduces students to digital information and operating technologies in the hospitality industry. Students focus on how information and technology systems inform strategy, facilitate performance reporting and analysis, and drive operating
https://www.scu.edu.au/study/units/hotl3006/2024/Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing
https://www.scu.edu.au/study/units/mrkt2003/2024/Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing
https://www.scu.edu.au/study/units/mrkt2003/2025/Provides students with required skills and knowledge to design and build 3-tier database-driven web applications. Students will learn current design approaches, programming and scripting languages to rapidly develop web applications using
https://www.scu.edu.au/study/units/prog2002/2024/Introduces students to the foundation principles and practices of accounting and finance for the hotel industry. Students focus on how financial and management information is used for planning, measurement and control.
https://www.scu.edu.au/study/units/hotl1002/2024/Provides an understanding of the nature of the different types of events, their life cycles and a practical approach to designing, planning and organising events. Students will gain experience in creating, executing and reviewing a special event
https://www.scu.edu.au/study/units/hotl5005/2024/Considers ways to understand user needs, goals and tasks. This unit deals with analysis methods for human-centred design of information-rich user interfaces and user experiences. Covers methods applicable to formative and summative testing and
https://www.scu.edu.au/study/units/isys3004/2024/Considers ways to understand user needs, goals and tasks. This unit deals with analysis methods for human-centred design of information-rich user interfaces and user experiences. Covers methods applicable to formative and summative testing and
https://www.scu.edu.au/study/units/isys3004/2025/