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31 - 40 of 92 search results
31 - 40 of 92 search results
Visit the handbook for course and unit information for previous study periods.
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Introduces students to the fundamental principles and practices of marketing in a hospitality context. Students focus on the marketing mix, market segmentation, and the 7Ps in services development as the foundation of marketing strategies.
https://www.scu.edu.au/study/units/hotl1005/2025/Introduces students to the convention, events, meetings and exhibition, festivals and special events industry. Students focus on the motives, stakeholders, resources and processes involved in staging these events and their commercial, social
https://www.scu.edu.au/study/units/hotl2012/2024/Introduces students to digital information and operating technologies in the hospitality industry. Students focus on how information and technology systems inform strategy, facilitate performance reporting and analysis, and drive operating
https://www.scu.edu.au/study/units/hotl3006/2025/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2024/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2025/Focuses on designing the User Experience (UX), applying principles of psychology including cognition, perception and graphic design. Using prototyping tools, development and animation environments, students will design and develop interactive
https://www.scu.edu.au/study/units/prog2006/2024/Focuses on designing the User Experience (UX), applying principles of psychology including cognition, perception and graphic design. Using prototyping tools, development and animation environments, students will design and develop interactive
https://www.scu.edu.au/study/units/prog2006/2025/Builds on students’ knowledge of the underlying theoretical principles in financial accounting, this unit focuses on reporting and disclosures of financial information through teacher directed activities. By complying with accounti
https://www.scu.edu.au/study/units/acct2002/2024/Builds on students’ knowledge of the underlying theoretical principles in financial accounting, this unit focuses on reporting and disclosures of financial information through teacher directed activities. By complying with accounti
https://www.scu.edu.au/study/units/acct2002/2025/Introduces students to the foundation principles and practices of accounting and finance for the hotel industry. Students focus on how financial and management information is used for planning, measurement and control.
https://www.scu.edu.au/study/units/hotl1002/2025/