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41 - 50 of 109 search results
Visit the handbook for course and unit information for previous study periods.
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Aims to cover all aspects of the marketing research process as an aid to improved decision making within the organisation. Topics covered include the requirements of scientific method, sources of data, data collection methods and techniques,
https://www.scu.edu.au/study/units/mrkt3002/2024/Aims to cover all aspects of the marketing research process as an aid to improved decision making within the organisation. Topics covered include the requirements of scientific method, sources of data, data collection methods and techniques,
https://www.scu.edu.au/study/units/mrkt3002/2025/Introduces students to the principles and practices of managing organisations in the hospitality industry. Students focus on: traditional management functions, contemporary management challenges, and principles and practices for managing
https://www.scu.edu.au/study/units/hotl1003/2025/Introduces students to digital information and operating technologies in the hospitality industry. Students focus on how information and technology systems inform strategy, facilitate performance reporting and analysis, and drive operating
https://www.scu.edu.au/study/units/hotl3006/2024/Increases students' financial literacy in order to understand and model the financial implications of business decisions, and to communicate effectively with a range of stakeholders including financial professionals and investors. Students will
https://www.scu.edu.au/study/units/busn3009/2024/Increases students' financial literacy in order to understand and model the financial implications of business decisions, and to communicate effectively with a range of stakeholders including financial professionals and investors. Students will
https://www.scu.edu.au/study/units/busn3009/2025/Provides an understanding of the nature of the different types of events, their life cycles and a practical approach to designing, planning and organising events. Students will gain experience in creating, executing and reviewing a special event
https://www.scu.edu.au/study/units/hotl5005/2024/Considers ways to understand user needs, goals and tasks. This unit deals with analysis methods for human-centred design of information-rich user interfaces and user experiences. Covers methods applicable to formative and summative testing and
https://www.scu.edu.au/study/units/isys3004/2024/Considers ways to understand user needs, goals and tasks. This unit deals with analysis methods for human-centred design of information-rich user interfaces and user experiences. Covers methods applicable to formative and summative testing and
https://www.scu.edu.au/study/units/isys3004/2025/Covers the fundamental concepts of data communications and computer networks. The unit provides students with a theoretical understanding of the models, protocols, switching and routing technology, which drives data exchange both within and
https://www.scu.edu.au/study/units/comp1001/2024/