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Provides a comprehensive understanding of the various emerging contemporary trends and issues that are reshaping the hospitality sector. The unit equips students with skills to apply theory and concepts to identify, analyse and provide innovative
https://www.scu.edu.au/study/units/hotl5006/2025/Introduces students to the fundamental principles and practices of marketing in a hospitality context. Students focus on the marketing mix, market segmentation, and the 7Ps in services development as the foundation of marketing strategies.
https://www.scu.edu.au/study/units/hotl1005/2025/Introduces students to the convention, events, meetings and exhibition, festivals and special events industry. Students focus on the motives, stakeholders, resources and processes involved in staging these events and their commercial, social
https://www.scu.edu.au/study/units/hotl2012/2024/Examines the concept of sustainability from environmental , economic, social- cultural and historical perspectives. Students are introduced to sustainability issues facing the Tourism and Hospitality industries and strategic sol
https://www.scu.edu.au/study/units/hotl5004/2025/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2024/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2025/Introduces students to sustainable principles and practices in the hospitality industry. Students focus on key areas where hospitality businesses can have a positive impact on sustainability through policies and procedures. Students implement an
https://www.scu.edu.au/study/units/hosp2004/2024/Introduces students to sustainable principles and practices in the hospitality industry. Students focus on key areas where hospitality businesses can have a positive impact on sustainability through policies and procedures. Students implement an
https://www.scu.edu.au/study/units/hosp2004/2025/Introduces students to the foundation principles and practices of accounting and finance for the hotel industry. Students focus on how financial and management information is used for planning, measurement and control.
https://www.scu.edu.au/study/units/hotl1002/2025/Examines the socio-cultural, economic and global drivers of operational effectiveness across contemporary hotel structures. An exploration of tourist, guest and customer requirements will enable students to adapt to the complex dynamics of
https://www.scu.edu.au/study/units/hotl5001/2025/