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Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market
https://www.scu.edu.au/study/units/mrkt1001/2024/Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market
https://www.scu.edu.au/study/units/mrkt1001/2025/Provides an introduction to accounting systems and processes with a focus on recording routine business transactions, the preparation of financial statements and the use of accounting information to make business decisions in a variety of
https://www.scu.edu.au/study/units/acct1002/2024/Provides an introduction to accounting systems and processes with a focus on recording routine business transactions, the preparation of financial statements and the use of accounting information to make business decisions in a variety of
https://www.scu.edu.au/study/units/acct1002/2025/Covers the fundamentals of starting a business from scratch, building and sustaining that business, and continually renewing and refreshing the business.
https://www.scu.edu.au/study/units/busn1004/2024/Covers the fundamentals of starting a business from scratch, building and sustaining that business, and continually renewing and refreshing the business.
https://www.scu.edu.au/study/units/busn1004/2025/This unit builds on Industry Project I, and provides an opportunity to design and implement the solution devised in Industry Project I.
https://www.scu.edu.au/study/units/busn3008/2024/This unit builds on Industry Project I, and provides an opportunity to design and implement the solution devised in Industry Project I.
https://www.scu.edu.au/study/units/busn3008/2025/Critically analyses the role of the founder from business startup to maturity. Students explore the evolution of the startup process and build their entrepreneurial knowledge across various contexts of leadership, building teams, managing
https://www.scu.edu.au/study/units/busn2009/2024/Critically analyses the role of the founder from business startup to maturity. Students explore the evolution of the startup process and build their entrepreneurial knowledge across various contexts of leadership, building teams, managing
https://www.scu.edu.au/study/units/busn2009/2025/