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Visit the handbook for course and unit information for previous study periods.
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Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market
https://www.scu.edu.au/study/units/mrkt1001/2024/Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market
https://www.scu.edu.au/study/units/mrkt1001/2025/Covers the fundamentals of starting a business from scratch, building and sustaining that business, and continually renewing and refreshing the business.
https://www.scu.edu.au/study/units/busn1004/2024/Covers the fundamentals of starting a business from scratch, building and sustaining that business, and continually renewing and refreshing the business.
https://www.scu.edu.au/study/units/busn1004/2025/Provides an introduction to accounting systems and processes with a focus on recording routine business transactions, the preparation of financial statements and the use of accounting information to make business decisions in a variety of
https://www.scu.edu.au/study/units/acct1002/2024/Critically analyses the role of the founder from business startup to maturity. Students explore the evolution of the startup process and build their entrepreneurial knowledge across various contexts of leadership, building teams, managing
https://www.scu.edu.au/study/units/busn2009/2024/Critically analyses the role of the founder from business startup to maturity. Students explore the evolution of the startup process and build their entrepreneurial knowledge across various contexts of leadership, building teams, managing
https://www.scu.edu.au/study/units/busn2009/2025/Provides an introduction to accounting systems and processes with a focus on recording routine business transactions, the preparation of financial statements and the use of accounting information to make business decisions in a variety of
https://www.scu.edu.au/study/units/acct1002/2025/Provides a student with knowledge of how consumers make decisions including what is consumed, how this effects our self and social identity, and what this means for marketing practitioners, public policy makers and consumers themselves. Decision
https://www.scu.edu.au/study/units/mrkt2001/2024/Provides a student with knowledge of how consumers make decisions including what is consumed, how this effects our self and social identity, and what this means for marketing practitioners, public policy makers and consumers themselves. Decision
https://www.scu.edu.au/study/units/mrkt2001/2025/