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Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market
https://www.scu.edu.au/study/units/mrkt1001/2025/Introduces students to real-world problem solving in business, management and technology contexts. Through teaching-directed activities students will first learn the skills needed for effective problem solving. Experiential methods are then
https://www.scu.edu.au/study/units/busn1006/2024/Introduces students to real-world problem solving in business, management and technology contexts. Through teaching-directed activities students will first learn the skills needed for effective problem solving. Experiential methods are then
https://www.scu.edu.au/study/units/busn1006/2025/The unit develops students’ understanding of the university culture of scholarship whilst developing their critical thinking and information literacy skills. Students will explore the nature of knowledge, including their own biases and limi
https://www.scu.edu.au/study/units/comm1004/2025/Introduces students to the concepts of entrepreneurship, the new venture creation process, and the entrepreneurial environment. To provide students with an understanding of the entrepreneurs and their entrepreneurial behaviour, several
https://www.scu.edu.au/study/units/busn3003/2024/Introduces students to the concepts of entrepreneurship, the new venture creation process, and the entrepreneurial environment. To provide students with an understanding of the entrepreneurs and their entrepreneurial behaviour, several
https://www.scu.edu.au/study/units/busn3003/2025/Introduces the contemporary global business environment, specifically, the opportunities and challenges international business managers need to navigate on a daily basis. This unit provides the knowledge and skills required to assess the
https://www.scu.edu.au/study/units/busn3004/2025/Introduces the contemporary global business environment, specifically, the opportunities and challenges international business managers need to navigate on a daily basis. This unit provides the knowledge and skills required to assess the
https://www.scu.edu.au/study/units/busn3004/2024/This unit will provide students with the opportunity to apply the theories, concepts and skills they have acquired during their degree to a real-world situation. They will apply their knowledge to a management situation in the for-profit,
https://www.scu.edu.au/study/units/busn3007/2024/This unit will provide students with the opportunity to apply the theories, concepts and skills they have acquired during their degree to a real-world situation. They will apply their knowledge to a management situation in the for-profit,
https://www.scu.edu.au/study/units/busn3007/2025/