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31 - 40 of 62 search results
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Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing
https://www.scu.edu.au/study/units/mrkt2003/2025/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2024/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2025/Focuses on developing User Experience (UX) enabling students to design and develop interactive web-based applications. This unit provides students with the knowledge and skills to analyse different types of interactivity, apply UX design
https://www.scu.edu.au/study/units/prog2001/2024/Focuses on developing User Experience (UX) enabling students to design and develop interactive web-based applications. This unit provides students with the knowledge and skills to analyse different types of interactivity, apply UX design
https://www.scu.edu.au/study/units/prog2001/2025/Designed to prepare the student for a career in accounting and business, this unit examines the role, design, implementation and governance of accounting information systems for efficient and effective business management. It draws on business
https://www.scu.edu.au/study/units/isys2005/2024/Designed to prepare the student for a career in accounting and business, this unit examines the role, design, implementation and governance of accounting information systems for efficient and effective business management. It draws on business
https://www.scu.edu.au/study/units/isys2005/2025/Provides the student with an overall understanding of database concepts and theory. Students will learn how to design and build a database, from data analysis to mapping a specific database model. The relational model is emphasised and introduced
https://www.scu.edu.au/study/units/data2001/2024/Provides the student with an overall understanding of database concepts and theory. Students will learn how to design and build a database, from data analysis to mapping a specific database model. The relational model is emphasised and introduced
https://www.scu.edu.au/study/units/data2001/2025/This unit equips students with essential quantitative skills for business, information technology and hotel management, focusing on their practical application in decision-making. Students will use quantitative tools to solve problems, with an
https://www.scu.edu.au/study/units/math1003/2025/