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Introduces students to the world of modern marketing – creating and delivering value in both profit and non-profit organisations. Examines strategic marketing planning and analysis within a dynamic environment, buying behaviour, target market
https://www.scu.edu.au/study/units/mrkt1001/2025/Introduces students to real-world problem solving in business, management and technology contexts. Through teaching-directed activities students will first learn the skills needed for effective problem solving. Experiential methods are then
https://www.scu.edu.au/study/units/busn1006/2024/Introduces students to real-world problem solving in business, management and technology contexts. Through teaching-directed activities students will first learn the skills needed for effective problem solving. Experiential methods are then
https://www.scu.edu.au/study/units/busn1006/2025/Introduces students to key theories and concepts in management communication. Develops students’ skills to become effective business and academic communicators, writers and speakers. Students will learn to prepare clear and powerful messages,
https://www.scu.edu.au/study/units/busn5003/2024/Introduces students to key theories and concepts in management communication. Develops students’ skills to become effective business and academic communicators, writers and speakers. Students will learn to prepare clear and powerful messages,
https://www.scu.edu.au/study/units/busn5003/2025/The unit develops students’ understanding of the university culture of scholarship whilst developing their critical thinking and information literacy skills. Students will explore the nature of knowledge, including their own biases and limi
https://www.scu.edu.au/study/units/comm1004/2025/Introduces students to the concepts of entrepreneurship, the new venture creation process, and the entrepreneurial environment. To provide students with an understanding of the entrepreneurs and their entrepreneurial behaviour, several
https://www.scu.edu.au/study/units/busn3003/2024/Introduces students to the concepts of entrepreneurship, the new venture creation process, and the entrepreneurial environment. To provide students with an understanding of the entrepreneurs and their entrepreneurial behaviour, several
https://www.scu.edu.au/study/units/busn3003/2025/Students are introduced to the Australian legal system. Students also gain an understanding of several key areas of law relating to business and commerce including tort law (negligence and misrepresentation) and business structures. Because
https://www.scu.edu.au/study/units/legl1003/2024/Students are introduced to the Australian legal system. Students also gain an understanding of several key areas of law relating to business and commerce including tort law (negligence and misrepresentation) and business structures. Because
https://www.scu.edu.au/study/units/legl1003/2025/