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Critically analyses the role of the founder from business startup to maturity. Students explore the evolution of the startup process and build their entrepreneurial knowledge across various contexts of leadership, building teams, managing
https://www.scu.edu.au/study/units/busn2009/2024/Critically analyses the role of the founder from business startup to maturity. Students explore the evolution of the startup process and build their entrepreneurial knowledge across various contexts of leadership, building teams, managing
https://www.scu.edu.au/study/units/busn2009/2025/Presents a set of normative procedures that can be utilised to generate a range of innovative strategic options and a basis to choose a rational program for action. Issues in strategic marketing planning will be explored in depth and at a
https://www.scu.edu.au/study/units/mrkt3001/2024/Presents a set of normative procedures that can be utilised to generate a range of innovative strategic options and a basis to choose a rational program for action. Issues in strategic marketing planning will be explored in depth and at a
https://www.scu.edu.au/study/units/mrkt3001/2025/The unit explores the conventions of written academic communication. Students will develop an understanding of, and skills to meet, the academic community's communication expectations. The unit will develop students' ability to engage in academic
https://www.scu.edu.au/study/units/comm1005/2024/The unit explores the conventions of written academic communication. Students will develop an understanding of, and skills to meet, the academic community's communication expectations. The unit will develop students' ability to engage in academic
https://www.scu.edu.au/study/units/comm1005/2025/Studies the techniques, tools and methods of systems analysis in a business environment. Aims to assist students to develop analytical skills in information requirements analysis, problem identification, feasibility assessment, data modelling,
https://www.scu.edu.au/study/units/isys1005/2024/Studies the techniques, tools and methods of systems analysis in a business environment. Aims to assist students to develop analytical skills in information requirements analysis, problem identification, feasibility assessment, data modelling,
https://www.scu.edu.au/study/units/isys1005/2025/Aims to cover all aspects of the marketing research process as an aid to improved decision making within the organisation. Topics covered include the requirements of scientific method, sources of data, data collection methods and techniques,
https://www.scu.edu.au/study/units/mrkt3002/2024/Aims to cover all aspects of the marketing research process as an aid to improved decision making within the organisation. Topics covered include the requirements of scientific method, sources of data, data collection methods and techniques,
https://www.scu.edu.au/study/units/mrkt3002/2025/