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31 - 40 of 69 search results
31 - 40 of 69 search results
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Aims to cover all aspects of the marketing research process as an aid to improved decision making within the organisation. Topics covered include the requirements of scientific method, sources of data, data collection methods and techniques,
https://www.scu.edu.au/study/units/mrkt3002/2024/Aims to cover all aspects of the marketing research process as an aid to improved decision making within the organisation. Topics covered include the requirements of scientific method, sources of data, data collection methods and techniques,
https://www.scu.edu.au/study/units/mrkt3002/2025/Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing
https://www.scu.edu.au/study/units/mrkt2003/2024/Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing
https://www.scu.edu.au/study/units/mrkt2003/2025/Provides students with required skills and knowledge to design and build 3-tier database-driven web applications. Students will learn current design approaches, programming and scripting languages to rapidly develop web applications using
https://www.scu.edu.au/study/units/prog2002/2024/Considers ways to understand user needs, goals and tasks. This unit deals with analysis methods for human-centred design of information-rich user interfaces and user experiences. Covers methods applicable to formative and summative testing and
https://www.scu.edu.au/study/units/isys3004/2024/Considers ways to understand user needs, goals and tasks. This unit deals with analysis methods for human-centred design of information-rich user interfaces and user experiences. Covers methods applicable to formative and summative testing and
https://www.scu.edu.au/study/units/isys3004/2025/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2024/Introduces students to concepts and practices of service-logic in marketing, the role of the customers within the service system and effective management of customer relationships. Approaches and tools for analysing, improving and developing
https://www.scu.edu.au/study/units/mrkt2005/2025/Focuses on designing the User Experience (UX), applying principles of psychology including cognition, perception and graphic design. Using prototyping tools, development and animation environments, students will design and develop interactive
https://www.scu.edu.au/study/units/prog2006/2024/