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Equips students with the skills and capacity to manage and inform their own professional identity in contemporary business careers. Students will explore techniques, tools and processes that will provide the background and context for career
https://www.scu.edu.au/study/units/hotl5007/2024/Introduces students to the fundamental principles and practices of marketing in a hospitality context. Students focus on the marketing mix, market segmentation, and the 7Ps in services development as the foundation of marketing strategies.
https://www.scu.edu.au/study/units/hotl1005/2024/Introduces students to digital information and operating technologies in the hospitality industry. Students focus on how information and technology systems inform strategy, facilitate performance reporting and analysis, and drive operating
https://www.scu.edu.au/study/units/hotl3006/2024/Provides a student with knowledge of how consumers make decisions including what is consumed, how this effects our self and social identity, and what this means for marketing practitioners, public policy makers and consumers themselves. Decision
https://www.scu.edu.au/study/units/mrkt2001/2024/Provides a student with knowledge of how consumers make decisions including what is consumed, how this effects our self and social identity, and what this means for marketing practitioners, public policy makers and consumers themselves. Decision
https://www.scu.edu.au/study/units/mrkt2001/2025/Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing
https://www.scu.edu.au/study/units/mrkt2003/2024/Discusses the global marketing environment, how global markets are identified and evaluated, and highlights global product planning, pricing, promotion and distribution strategies. Global marketing skills are of critical importance to marketing
https://www.scu.edu.au/study/units/mrkt2003/2025/Provides students with required skills and knowledge to design and build 3-tier database-driven web applications. Students will learn current design approaches, programming and scripting languages to rapidly develop web applications using
https://www.scu.edu.au/study/units/prog2002/2024/Provides students with required skills and knowledge to design and build 3-tier database-driven web applications. Students will learn current design approaches, programming and scripting languages to rapidly develop web applications using
https://www.scu.edu.au/study/units/prog2002/2025/Increases students' financial literacy in order to understand and model the financial implications of business decisions, and to communicate effectively with a range of stakeholders including financial professionals and investors. Students will
https://www.scu.edu.au/study/units/busn3009/2024/