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Explores strategic revenue and yield maximisation in the hotel industry through the application of revenue and big data analytics, technology enablers, and business intelligence to drive profitability.
https://www.scu.edu.au/study/units/hotl6010/2024/Introduces students to the principles and practices of accommodation operations in the hospitality industry. Students focus on the target markets, and the Guest Cycle.
https://www.scu.edu.au/study/units/hosp1002/2024/Introduces students to the principles and practices of accommodation operations in the hospitality industry. Students focus on the target markets, and the Guest Cycle.
https://www.scu.edu.au/study/units/hosp1002/2025/Introduces students to the concepts of "customer focus" and "service and experience design". Students focus on systems and teamwork to ensure that guest needs are addressed quickly and efficiently.
https://www.scu.edu.au/study/units/hotl1001/2024/Introduces a practical strategic management approach to developing departmental initiatives, focussing on the rooms division, including strategic positioning of rooms division, external and internal environments, making operational strategies,
https://www.scu.edu.au/study/units/hotl6009/2024/Introduces students to the principles and practices of managing organisations in the hospitality industry. Students focus on: traditional management functions, contemporary management challenges, and principles and practices for managing
https://www.scu.edu.au/study/units/hotl1003/2024/Introduces students to the concepts of "customer focus" and "service and experience design". Students focus on systems and teamwork to ensure that guest needs are addressed quickly and efficiently.
https://www.scu.edu.au/study/units/hotl1001/2025/Introduces students to the principles and practices of managing organisations in the hospitality industry. Students focus on: traditional management functions, contemporary management challenges, and principles and practices for managing
https://www.scu.edu.au/study/units/hotl1003/2025/Equips students with the skills and capacity to manage and inform their own professional identity in contemporary business careers. Students will explore techniques, tools and processes that will provide the background and context for career
https://www.scu.edu.au/study/units/hotl5007/2024/Introduces students to the fundamental principles and practices of marketing in a hospitality context. Students focus on the marketing mix, market segmentation, and the 7Ps in services development as the foundation of marketing strategies.
https://www.scu.edu.au/study/units/hotl1005/2024/