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Explores strategies used in marketing communications with an emphasis on branding. Topics cover the nature of today's modern marketing communication tools, including social media and examine their practical implementation for communication
https://www.scu.edu.au/study/units/mrkt2004/2024/Explores strategies used in marketing communications with an emphasis on branding. Topics cover the nature of today's modern marketing communication tools, including social media and examine their practical implementation for communication
https://www.scu.edu.au/study/units/mrkt2004/2025/Introduces students to statistical concepts and techniques relevant to their degree. Statistical tools to model and analyse real-world situations and data are developed, enabling students to enhance their decision-making skills. The
https://www.scu.edu.au/study/units/stat1001/2024/Introduces students to statistical concepts and techniques relevant to their degree. Statistical tools to model and analyse real-world situations and data are developed, enabling students to enhance their decision-making skills. The
https://www.scu.edu.au/study/units/stat1001/2025/This unit introduces students to an understanding of price formation and market structures, the tools of economic analysis, the behaviour of the consumer, government and the firm and the external and internal forces influencing that behaviour,
https://www.scu.edu.au/study/units/econ1001/2024/This unit introduces students to an understanding of price formation and market structures, the tools of economic analysis, the behaviour of the consumer, government and the firm and the external and internal forces influencing that behaviour,
https://www.scu.edu.au/study/units/econ1001/2025/Presents advanced knowledge and skills in management accounting for support in organisational strategic decision-making. Students will develop and apply analytical and problem-solving skills to provide advice on issues associated with strategy
https://www.scu.edu.au/study/units/acct3002/2025/Develops professional skills necessary for gaining employment in a student's chosen field. Includes goal setting, job search skills, résumé writing, interview skills, insights into organisational behaviour and practical approaches to deal
https://www.scu.edu.au/study/units/busn2001/2024/Develops professional skills necessary for gaining employment in a student's chosen field. Includes goal setting, job search skills, résumé writing, interview skills, insights into organisational behaviour and practical approaches to deal
https://www.scu.edu.au/study/units/busn2001/2025/Presents advanced knowledge and skills in management accounting for support in organisational strategic decision-making. Students will develop and apply analytical and problem-solving skills to provide advice on issues associated with strategy
https://www.scu.edu.au/study/units/acct3002/2024/