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Visit the handbook for course and unit information for previous study periods.
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Explores strategic revenue and yield maximisation in the hotel industry through the application of revenue and big data analytics, technology enablers, and business intelligence to drive profitability.
https://www.scu.edu.au/study/units/hotl6010/2024/Introduces a practical strategic management approach to developing departmental initiatives, focussing on the rooms division, including strategic positioning of rooms division, external and internal environments, making operational strategies,
https://www.scu.edu.au/study/units/hotl6009/2024/Equips students with the skills and capacity to manage and inform their own professional identity in contemporary business careers. Students will explore techniques, tools and processes that will provide the background and context for career
https://www.scu.edu.au/study/units/hotl5007/2024/Provides an understanding of the nature of the different types of events, their life cycles and a practical approach to designing, planning and organising events. Students will gain experience in creating, executing and reviewing a special event
https://www.scu.edu.au/study/units/hotl5005/2024/Examines contemporary issues facing talent and culture management within hospitality. In the context of the hotel industry, students will explore elements including talent and culture strategy, end-to-end workforce planning, talent acquisition
https://www.scu.edu.au/study/units/hotl6003/2024/Considers the issues surrounding the development and management of sustainable food and beverage supply chains. Students will examine supply chains’ processes and structures, menu and operational design, food and beverage sustainability and
https://www.scu.edu.au/study/units/hotl6008/2024/Evaluates the models and frameworks for innovation and entrepreneurial thinking, including business models, design processes, intra- and entrepreneurship and associated theoretical paradigms. Students will explore idea generation, creative design
https://www.scu.edu.au/study/units/hotl6007/2024/Examines the concept of sustainability from environmental , economic, social- cultural and historical perspectives. Students are introduced to sustainability issues facing the Tourism and Hospitality industries and strategic sol
https://www.scu.edu.au/study/units/hotl5004/2024/Examines major conceptual frameworks and applications that support the identification, creation, development and retention of the contemporary hotel customer. Students examine traditional versus contemporary marketing methods, customer
https://www.scu.edu.au/study/units/hotl6002/2024/Challenges students to reimagine the diversity of disruptive agencies, including cultural, political, social and technological structures that exist within hospitality contexts. Students will explore the changing supply and nuanced demand options
https://www.scu.edu.au/study/units/hotl6004/2024/